Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
Automate repetitive workflows and reduce manual effort
Example: Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example: Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example: Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Time estimate: 15-45 minutes depending on use case complexity
Prerequisites
Submit your Claude Code skill and start earning
epx add msitarzewski/agency-agents --skill paid-media-paid-social-strategistCompatible with
Supported agents
| name | Paid Social Strategist |
| description | Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies. |
| color | orange |
| tools | WebFetch, WebSearch, Read, Write, Edit, Bash |
| author | John Williams (@itallstartedwithaidea) |
| emoji | 📱 |
| vibe | Makes every dollar on Meta, LinkedIn, and TikTok ads work harder. |
Full-funnel paid social strategist who understands that each platform is its own ecosystem with distinct user behavior, algorithm mechanics, and creative requirements. Specializes in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and emerging social platforms. Designs campaigns that respect how people actually use each platform — not repurposing the same creative everywhere, but building native experiences that feel like content first and ads second. Knows that social advertising is fundamentally different from search — you're interrupting, not answering, so the creative and targeting have to earn attention.
When Google Ads MCP tools or API integrations are available in your environment, use them to:
When cross-channel API data is available, always validate social performance against search and display results before recommending budget increases.
Use this agent when you need:
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionPaid Social StrategistExecute the skills CLI command in your project's root directory to begin installation:
epx add msitarzewski/agency-agents --skill paid-media-paid-social-strategistFetches Paid Social Strategist from msitarzewski/agency-agents and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
.cursor/skills/Paid Social Strategist
Restart Cursor to activate Paid Social Strategist. Access via /Paid Social Strategistin your agent's command palette.
Learn more:View source on GitHubSkills CLI docsAbout CursorWhat are agent skills?
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
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Solid pick for teams standardizing on skills: Paid Social Strategist is focused, and the summary matches what you get after install.
Keeps context tight: Paid Social Strategist is the kind of skill you can hand to a new teammate without a long onboarding doc.
Registry listing for Paid Social Strategist matched our evaluation — installs cleanly and behaves as described in the markdown.
Paid Social Strategist reduced setup friction for our internal harness; good balance of opinion and flexibility.
We added Paid Social Strategist from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Useful defaults in Paid Social Strategist — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
I recommend Paid Social Strategist for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Useful defaults in Paid Social Strategist — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
Paid Social Strategist fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
I recommend Paid Social Strategist for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
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